The "Back to School" campaign, launched annually by the Ministry of Education and Higher Education, kicked off Saturday under the slogan "With Education, We Build Qatar".
The campaign for the academic year 2022-2023 is organised in co-operation with transport company Mowasalat (Karwa) as well as Doha Festival City which is hosting the activities of the campaign until next Saturday.
The inauguration of the campaign saw great turnout by the children and parents who were keen to participate in the reactional educational programmes.
Commenting on the occasion, CEO of Mowasalat (Karwa) Fahad Saad al-Qahtani stressed on the children's safety as a priority, saying: "Adhering to our commitment to provide a daily safe school transportation, we are glad to organise the 'Back to School' activities with our partners — the Ministry of Education and Higher Education and Doha Festival City."
Al-Qahtani added that the campaign aims to encourage students to welcome the new school year, educate them on safety rules in school buses in an innovative and interesting way, and highlight the benefits of mass transportation (school transportation) and its role in preserving a sustainable environment.
For his part, General Manager of Doha Festival City Robert Hull said that the campaign partners planned to celebrate the students' return to school, to prepare them to continue their educational journey.
Omar al-Yafei, Director of the Public Relations and Communication Department at the Ministry of Education and Higher Education, who opened the event pavilion with Faisal al-Nuaimi, Director of Karwa Driving School, stressed the ministry's keenness on supporting children and new students to prepare them psychologically to return to school, as well as educating them about their safety while riding buses, and promoting the values of co-operation and working with each other in school activities.
Meanwhile, al-Nuaimi added that Karwa Driving School always seeks the safety of student through organising training courses for drivers, the technology used in the buses which follows the children's movement while entering and leaving the buses. (QNA)