Alfardan Luxury Motors Co, the official dealer for Aston Martin in Qatar, participated in the highly anticipated Doha Jewellery & Watches Exhibition (DJWE), which was held from May 9 to 14 and sponsored by Alfardan Automotive.
To mark the collaboration, Alfardan Luxury Motors was present at the event with a dedicated stand showcasing the Aston Martin DBX, and welcomed VIP visitors to the stand.
“As the most prestigious watch and jewellery event in the region, DJWE features an impressive array of the world’s esteemed brands and is visited by thousands - all with a penchant for luxury and the finest in craftsmanship. This shared audience makes the event an interesting platform for us and Aston Martin, and being present with the illustrious DBX was a natural decision for us with its versatility and appeal across the Qatari market. We are delighted to have been able to share its beauty with the crowd, as well as the exciting news of the DBX707 arriving in Qatar in the coming months,” said Samer Bou Dargham, general manager for Alfardan Luxury Motors.
The British marque’s first SUV signaled a new era in Aston Martin’s pursuit to deliver exceptional performance, style and usability in a previously unexplored segment.
Following on from the DBX’s huge global success, DBX707 – the world's most powerful luxury SUV - was launched in February 2022. Every area of the car has been enhanced to boost performance, intensify driving pleasure and amplify its on-road presence. Thanks to its unique 4.0-litre V8 engine, power is increased to 707PS and 900Nm, DBX707 is the fastest SUV on the market, a press statement noted.
DBX707 will soon join Alfardan Luxury Motors’ line-up of the full range of models – DBX, Vantage, DBS Superleggera and DB11 - at its state-of-the-art showroom located at Alfardan Towers in West Bay, Doha.