Leading hypermarket chain LuLu Group has launched the British Food Week at its outlets across the country.
The festival, hosted by LuLu Group in association with the British embassy, was inaugurated by UK ambassador Jonathan Wilks at LuLu Hypermarket, Abu Sidra Mall.
Present on the occasion were LuLu Group International director Dr Mohamed Althaf, senior British embassy officials, members of the Qatar British Business Forum, senior officials from LuLu Group, dignitaries from leading business groups in Qatar, and others.
The festival, part of LuLu's year-round tradition of country-based festivals, showcases the best of Britain.
Wilks, in his inaugural address, said: “We are looking forward to everybody coming to LuLu to join the British Food Festival as it is offering something for everybody.”
He said the festival is offering a broad range of products, including gluten-free, lactose-free, low-sugar, no-added sugar and other healthy products.
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“We have been holding the British Food Festival for the last 10 years,” Dr Althaf said, adding: “This year the festival is special because it coincides with Queen Elizabeth II's Platinum Jubilee and the visit of His Highness the Amir to the UK.”
He said that the festival aims at showcasing a new range of British products, which are constantly increasing at LuLu outlets.
“Customers associate British products with high quality and for being safe food products,” Dr Althaf said. “Our idea is to expand that range into more modern and innovative functional food items.”
“The focus is to encourage people to eat healthy food items,” he added.
The festival will run at all LuLu Hypermarkets across Qatar until June 3.
Shoppers will be able to make the most of the finest British summer treats, from a range of juices and bottled cordials to a wide selection of British cheeses, organic milk, flavoursome yoghurts, chocolates, biscuits, tea brands and specialty breads.
Many British products were specially flown in to fill the aisles of LuLu for this promotion.
In the food section, there will be emphasis on fresh food, cheeses, breads, and fruits and vegetables.
Shoppers can easily shop the essential ingredients and whip up a traditional British meal, such as the fish and chips or Sunday roast, by choosing from the classic British dishes offered in both the hot and cold food sections.
Children from King’s College Doha added colour to the inaugural ceremony with live musical performances.
The store was decorated with British flags and pictorial representations of iconic landmarks of Great Britain to create an ambiance of British architecture, culture and tradition.
The state-of-the-art and award-winning logistics and warehousing facility of LuLu Group in Birmingham supports the entire hypermarket chain, offering shoppers the widest range of British products at the most affordable prices, a press statement noted.
LuLu Group has a comprehensive network of export distribution centres in 22 countries, including major facilities recently opened in the US, Spain, and Italy.