Al Meera is once again hosting the annual ‘Local Date Festival’, with this sixth edition running from July 19 to August 11, 2021. The event builds on the success of the 2020 festival and forms part of Al Meera's ongoing effort to support local products, farms, and Qatari producers.
This year’s festival is being celebrated at many of Al Meera’s branches, including the recently opened Jeryan stores. The locally produced Rutab dates will be available to customers, along with a range of promotional offers on various types of local dates. The 10 participating farms aim to sell 27 tonnes of dates.
Commenting on the launch event, Al Meera stated: “As a local business, we are dedicated to supporting our community, customers, and local producers – not least in our commitment to the ‘Local Date Festival’, given the special place that dates hold within Qatar’s authentic culture and heritage.”
In accordance with the food security and self-sufficiency pillars of Qatar National Vision 2030, Al Meera has an excellent track record in supporting national initiatives, such as the ‘Together for National Products’, ‘Distinguished Product’, and ‘Qatar Farms’ programmes that help promote and market Qatari vegetables.
In addition, Al Meera allocates its prime shelf-space and in-store display locations to Qatari products, enabling local farms to more easily benefit from its large customer base and national coverage.