KPMG in Qatar recently held a webinar to share its ideas on digital transformation in Qatar post-Covid-19.
At the event, titled “Accelerating Digital Transformation in Qatar post-Covid-19”, KPMG partner and head (Digital Innovation and Advisory) Nizar Hneini began by sharing how the sectors are recovering post-Covid-19.
This included the analysis of two dimensions identified by KPMG as the effects of change and how the economics of business are impacted due to Covid-19 and the speed of recovery during and beyond Covid-19.
The session was organised by KPMG in Qatar to provide viewers with an opportunity to gain insights from the following KPMG panel of experts: Amer Bazerbachi, assistant director (Cybersecurity); Chakib Ouabi, manager (Digital Transformation); Devesh Vijay, manager (Data and Analytics); El Moustapha Izidbih, manager (Infrastructure and Cloud); Nizar Hneini, partner (Digital & Innovation Advisory) and Monica Sandhu, manager (Enterprise Solutions).
During the online session, Hneini shared his insights on the importance of identifying the four types of recovery businesses and organisations have come to face with during the pandemic: hard reset, surge, transform to re-emerge and modified business as usual.
Hneini stated, “Digital transformation has seen several waves, the first one was only focused on touch points with the client. Now we see more push towards operations, supply chain, IT, HR and finance. The right digital plans should encompass the whole enterprise to deliver the needed results.”
Hneini highlighted also the importance of the readiness of digital transformation across various sectors in Qatar and stated, “Digital innovation has been applicable across sectors and businesses. This trend will continue to extend in the post-Covid-19 period with more and more services being available online for customers to use.
“For example, in the real estate sector an increasing number of companies are offering online virtual visits to their customers. In the financial sector, we can see an extension of new online services such as mortgage and loan applications especially with the new Qatar Fintech Hub,” he said.