Qatar Insurance Group has signed a partnership agreement with Qatar Rail under which West Bay station takes the name of the insurance group.
This agreement was signed by Sheikh Saoud bin Khalid bin Hamad al-Thani, Qatar Insurance Group board member, and Abdulla Abdulaziz al-Subaie, managing director and chief executive of Qatar Rail.
This initiative is included in the corporate social responsibility (CSR) agenda and stations’ naming rights are a strategic aspect of Qatar Rail, through which it endeavours to execute partnerships with the companies and leading Qatari and global trademarks for the purpose of promoting its services in the stations and enabling it to reach a wider range of market targeted segments.
“It is our pleasure to meet today with our partners in Qatar Rail while launching the first station in West Bay under the name of Qatar Insurance Group in co-ordination and partnership with Rail Project, included in major infrastructure projects under execution and supportive to the Qatari economy within the Qatar National Vision 2030,” Sheikh Saoud said. Qatar Insurance Group always endeavours to co-operate with its partners for enhancing the economic growth in order to achieve sustainable development, progress and welfare of all Qatari people, he added.
“Metro is one of the most important means of transport attracting large and varied segment of users. In addition, stations generally represent attraction points for the occupiers of the neighbourhood, which is a unique opportunity for the companies to promote its trademarks and services,” al-Subaie said.
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